The Call to action tab lets you add interactive overlays to your videos, encouraging viewers to visit a website, download resources or take other actions.

Go to Media, select a video and open the Call to action tab.

Adding a Call to Action

1. Click + Add CTA.
2. Select a template:
   • Information and link button – Displays a title, optional description and clickable button.
   • Link button – Displays a clickable button.
   • Download button – Displays a button for downloading a resource.
   • Custom templates – Templates created in the CTA Editor, with customized appearance and layout.
     
3. Fill in the fields available for the selected template:
   • Title – Main message (maximum 35 characters).
   • More information – Optional supporting text (maximum 45 characters).
   • Button text – Button label (maximum 20 characters).
   • Link – Destination URL.
   • Displays at – When the CTA appears in the video.
   • Duration (s) – How long the CTA remains visible.
4. Click Save.

The available fields depend on the selected template.

Managing CTAs

Use the video preview and timeline to navigate through your video and review your CTAs.

Advanced CTA editing

Click CTA editor to create and customize CTA templates, including their appearance, positioning and transitions.

For detailed instructions, see Creating and Editing Call to Actions (CTAs)